We are
Immediate’s next evolution.
Through experiential activations, we create
community
We bring together the editorial know-how behind some of the nation’s most loved brands, including Good Food, olive, Radio Times and BBC Top Gear, with branded content expertise and IM Live’s 30+ years of market-leading events to create unmissable consumer–brand moments in real time.
The Immediate Advantage
Our best-in-class data and insight enable us to laser target the perfect audiences for your brand’s experiential activations, while the authority of our editorial teams ensures they’re shaped by an intrinsic understanding of the latest consumer trends.
We’ve delivered more than 40 successful experiential partnerships, and we have unrivalled access to top talent. We also work alongside IM Live, the UK’s leading consumer event organiser behind Move It, London Art Fair and the Good Food and BBC Gardeners’ World Shows. So, we know how to put on a show.
We don’t start with an event. We start with the audience and story.
Case studies
We've worked with all these brands and more. Scroll our videos to see some of the highlights...
How can we work with you?
We don’t do off-the-shelf. Every activation is custom-built for your brand - here are just a few ideas to kick-start the magic.
Fully integrated experiences that feature our much-loved and trusted editorial voices
Live moments that bring our passionate audiences together
Immersive executions in unique spaces that are highly shareable
One-stop shops that take our – and your – experiences wherever, whenever
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Rob Hunt
Director of Experiential
Email: rob.hunt@immediate.co.uk
Tel: 07815880731
Rob has worked for some of the UK’s biggest publishers for many years and has been involved in some of the industry’s biggest events. Alongside working with clients and agencies on creative brand partnerships across travel, entertainment, food and drink, and gardening, he has also pioneered unique live brand experiences, such as the first ever Good Food Show at Sea.
Highlights from his experiential work include sourcing emergency low-alcohol beer for the band Biffy Clyro at the NME Awards, making sure comedian Julian Clary didn’t use the c-word on stage during a Radio Times cruise, and reassuring a client that her room probably wasn’t haunted during a BBC History event at a historic Warner Hotels site.
He loves:
Long walks on the beach Pina coladas Getting caught in the rain Padel
He hates:
Being hot Having his desk moved Pigeons Silence
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Kat Tek
Head of Experiential
Email: katherine.tek@immediate.co.uk
Tel: 07984739650
Kat has worked in events for 10 years, as well as partnerships. Her portfolio includes a plethora of high-profile client campaigns, plus live experiences featuring everything from a play together garden for children and adults, to a walk-through sensory cream cheese tent and a bespoke pop-up French boulangerie.
Her attention to detail is unmatched, and she unfailingly ensures every event is running smoothly and everyone leaves happy. Nothing fazes Kat, and her ideas have been known to be so creative, colleagues have had to check they're physically possible before she works her magic and makes them happen!
She loves:
Loud music Crying when laughing Houseplants Annoying Rob Being right
She hates:
Bananas Skinny jeans Dark water People chewing with their mouth open